TrademarkNow Attracts New Funding Round

HELSINKI, Finland & SADDLE BROOK, N.J. -- TrademarkNow provides an intelligent web-based trademark management platform that is used by enterprise companies, law firms and branding agencies for instant trademark clearance and watch results. Founded in 2012, the company has made significant inroads into disrupting a traditional market previously dominated by legacy providers. This disruption is reflected in the recent €3 million investment by Karma Ventures, Balderton Capital and Montiko GmbH and and additional €2 million loan from Finnvera. Karma Ventures invests in European startups with strong technical differentiation and global ambition. 



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“We are very excited with TrademarkNow’s disruptive solution powered by deep technical differentiation and excellent execution. Significant and quickly growing global customer base is a great proof of the value that TrademarkNow has created”, says Margus Uudam, Partner at Karma Ventures.

The previous investment in 2014 by Balderton Capital enabled the company's rapid expansion to 37 employees and the addition of a presence in the US, Ireland, UK and Germany to the headquarters in Helsinki, Finland. Mikael Kolehmainen, CEO of TrademarkNow said "Our clients operate in an increasingly demanding marketplace and our emphasis is strongly on continuing to evolve and improve our products to help them meet those demands even more easily. This investment round gives us the capacity to do that… and so much more."

This focus on client-driven improvement is evident in the company's relaunch this month of its flagship NameCheck trademark clearance product. NameCheck's completely-redesigned interface was developed with the assistance of industry experts and the company's enthusiastic client base, who have been keen to help drive the evolution of a system designed to resolve the many time-consuming roadblocks of typical trademark processes. New features include flexible search result viewing panels, adjustable risk scores and filtering options, greater customisation of downloadable reports, and a new executive summary at the head of each report which in many cases will permit clearance at a glance. The company continues to add PTO databases at a rapid clip, including the addition this month of 15 Middle Eastern countries' databases.

TrademarkNow’s platform has been created by experts in trademark law and linguistics. Our cutting edge system also utilises state-of-the-art machine-learning techniques to produce models that seamlessly take real world complexities into account.

While the underlying intelligence is complex, the platform’s intuitive design and simple user interface makes it very easy to use. The result: faster, smarter trademark clearance, watch and analysis. Visit www.trademarknow.com for more details.

Karma Ventures is a venture capital firm focused on investing in European early stage startups that develop unique technologies and have demonstrated a customer traction. The key investors in Karma Ventures are Ambient Sound Investments, an investment company of Skypes founding engineers; and the Baltic Innovation Fund, an initiative created by cooperation between the Republic of Estonia, the Republic of Latvia, the Republic of Lithuania and the European Investment Fund (EIF).