GOTRAX Lands in Denver, Launches Science-Inspired Line of Electric Rideables

GOTRAX  Lands in Denver, Launches Science-Inspired Line of Electric Rideables
DENVER, Colo. -- Consumer electronics startup GOTRAX has made its home in the heart of the Mile-High City. The new Denver-based brand recently launched its science-inspired line of HOVERFLY hoverboards with more electric rideables on the horizon and is currently ramping up its marketing and operations teams. GOTRAX™’s signature hoverboards, the HOVERFLY and HOVERFLY PLUS, are UL certified self-balancing scooters that allow users to accelerate, stop and steer with a simple shift in body weight using advanced gyroscopic technology to provide the “weightless” feeling of hovering.

The hoverboards are just the beginning of a line of electric rideables and accessories that will become increasingly innovative as they are released, accompanied by science and space-themed branding designed to encourage a sense of learning and discovery for children.

The Denver team is building a vibrant and interactive brand universe complete with animated characters like TRAX, the friendly hoverboarding robot. These characters are designed to make learning fun and will inspire high-profile interactive contests and campaigns in Colorado and around the country. Blog and social media content will also incorporate timely and educational topics relating to science and technology.

But quality products are still at the forefront with the entire line receiving UL 2272 certification, and a hands-on supply chain approach ensuring the highest standards, from production through the sale and beyond. Customer service will also be managed from the Denver headquarters and is a key focus for the brand.

Welcome to the GOTRAX™ GALAXY, where every day’s the weekend and robots are our friends. We’re on a mission to create electric rideables that boost imaginations and the possibilities for personal transportation. As of 2017, GOTRAX™ is dispatching electric rideables across the planet, starting with the HOVERFLY two-wheel self-balancing electric scooter aka hoverboard. Our company values start right here in our Denver-based marketing headquarters, where our team works their space boots off to raise the standards of the electric rideables industry. GOLABS, INC™ DBA GOTRAX™