The Coca-Cola Company Commercialization Program Welcomes New Corporate Partners, Doubles Number of Participating Startups

The Coca-Cola Company Commercialization Program Welcomes New Corporate Partners, Doubles Number of Participating Startups
ATLANTA -- BridgeCommunity is a unique nurturing and commercialization program that connects early-stage tech startups with global corporations. The program recently announced an expansion of their program for a second North American cohort. BridgeCommunity is designed to engineer and accelerate startup and corporate relationships. Startups receive world-class enterprise sales, marketing, and negotiations training to understand corporate innovation needs. Corporations are coached on minimizing roadblocks to streamline pilots and simplify contracts, and the BridgeCommunity team makes targeted introductions and mediates relationships.



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As a part of their commitment to developing the Atlanta startup ecosystem, the commercialization program cultivates local startups, draws national and international startups, provides actionable education to both partners, and has launched a local community initiative to help raise the technical skill level in Atlanta from high-school onwards. This first-class program is leading the way for Atlanta to be a known location for innovation.

This year’s corporate roster adds Porsche North America and SunTrust Bank to the lineup from 2016, including Capgemini, Coca-Cola, COX Enterprises, InterContinental Hotels Group, The Weather Company.

The program also significantly increased their startup recruitment for the 2017 cohort resulting in triple the number of applications and double the number of participating startups compared to last year. Starting this month, 22 startups will gain access to a heavy-hitting list of corporations motivated to build relationships, run pilots, and enter licensing agreements during the six month program based in Atlanta.

“We are excited and honored to welcome two new community-minded corporate partners to the BridgeCommunity. Porsche Financial Services and SunTrust Bank’s proactive approach to innovation serves as a great complement to our returning corporate members. With a growing corporate membership base, expanding verticals of focus, the addition of platform evangelists, a broadening startup pool and the launch of our community initiatives, 2017 is poised to be a significant step forwards for this program and for Atlanta,” said Anthony Newstead, The Coca-Cola Company Director and Founder of BridgeCommunity.

The Bridge began in 2014 as a collaboration between The Coca-Cola Company and the entrepreneurial tech community in Tel Aviv, Israel. A total of 30 companies have gone through the program over the last three years and 12 more were recently selected for The Bridge’s fourth class. Over the next seven months, these startups will commercialize their solutions with guidance from Coca-Cola, Turner and Mercedes-Benz.

The Bridge's North American spin-off, the BridgeCommunity, is a unique program that grows the entrepreneurial ecosystem in Atlanta through startup engagement, partnerships, a powerful corporate member-to-member network and a local community initiative to help raise the technical skill level from high school onwards.

The first BridgeCommunity cohort, which included 10 startups and five corporations, sparked nine pilots and proof-of-concepts. During the program, participating startups collectively hired 32 new employees, experienced an average increase of 150% in month over month revenue, and raised $2.9M in VC funding.

Startup TechWire | Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor StartupTechWire.com | startuptechwire@gmail.com