HABA USA First Toy Manufacturer to Adopt Locally Platform

Technology News from Startup TechWire
NEW ORLEANS -- Three-year-old tech company, Locally, expands into new territory with the first toy brand to go live. Global manufacturer of high quality toys and games, HABA USA, has just launched the full platform of tools powered by Locally on the US website, HABAUSA.com. With hundreds of products spanning dozens of categories, HABA USA is the trusted brand choice for millions of parents around the world who value quality, design, safety and imaginative play. In addition to products manufactured in the German headquarters under the HABA label, HABA USA also offers several innovative, European brands to the North American market. Retailers expressed enthusiasm at HABA’s online efforts to drive traffic to local stocking dealers during the recent trade shows, Toy Fair and Toy Fest West.


“HABA USA is committed to supporting the specialty market in every way we can; so when one of our flagship specialty retailers told us about the Locally program we knew we had to invest.  Locally is the best of both worlds, we provide today’s consumer with the ultimate flexibility.  She can shop online but then she can easily see where she can find her favorite brands in her own neighborhood local stores,” says Lea Culliton, President of HABA USA.

With shoppers showing a clear shift towards online product research, Locally connects the dots between online browsing and local, in-store product availability. Rather than consumers having to call around to local store locations, Locally places stock information right where the customer is, on HABAUSA.com, through two innovative tools. Locally’s fresh take on the Dealer Locator allows consumers to digitally browse which products are available in nearby stores. Locally’s Product Locator allows shoppers to see local availability for specific products from HABA’s product pages and even reserve an item for in-store pickup. Product results are powered by retailers who upload stock information to the platform via Locally’s universal Point of Sale sync.

Startup TechWire 2017 Sponsorships Now AvailableAfter launching in the outdoor industry with brands like Thule and Camelbak, Locally has recently expanded into running, fishing, and baby. Toy was a natural next-step in the progression. HABA is proud to be the first live toy brand to lead the way for the entire toy industry and make finding high-quality play options easier for families so they can spend more time having fun together.

Locally is a mission-driven technology company based in New Orleans, LA. The company was founded by retailers in the outdoor industry in 2014 who sought to bridge the growing gap between changing online consumer behavior and local in-store product availability. Locally’s ever-evolving platform includes tools for brands and for retailers to provide an online-to-offline consumer experience throughout the internet. For more information, visit www.Locally.com, retailers.locally.com, and brands.locally.com.

HABA products are sold at more than a thousand specialty retail stores nationwide, as well as, online and in specialty catalogs. Many of its products have received prestigious German and American awards including: Oppenheim Toy Awards, Dr. Toy Awards, The National Parenting Center, Parents Magazine, The Bump, Tilly Wig Toy Awards, Major Fun, FamilyFun, Brain Toy, The Toy Man, GreatDad.com, Parent's Choice Awards, Mr. Dad, Mom's Choice Awards, PAL Awards, iParenting Media Awards, Kind Jugend Innovation, FORM Design Plus, Able Play Award, Homeschooling Seal of Approval, National Parenting Publication Awards, Boardgame Geek Awards, Creative Child Magazine, and Working Mother Magazine. For more information, visit www.HABAusa.com

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