Startup UVision360 Making its Mark in Women's Health

by David Dean Menzies

RALEIGH, N.C. -- The growing field of women’s health is creating excitement throughout the global innovation community, with medical device startups leveraging advances in lighter, smaller technologies to develop new, effective tools for specialized diagnosis and treatment. The Triangle is generating its own buzz with young companies like UVision360, Inc. (www.Uvision360.com) which is stepping up to the plate with its unique, all-in-one hysteroscopy system.

An important method of diagnosing and treating causes of abnormal bleeding, hysteroscopy is a procedure that allows a doctor to use a thin, lighted tube called a hysteroscope to examine a patient’s cervix and look inside the uterus and bladder. UVision360’s unique system features a reusable slim-line scope with high-definition optics and a 30mm depth of view, coupled with their patent-pending, disposable rotatable cannula (thin tube), providing a 360°view point, integrated fluid management and an operating channel. The cannula also protects the scope from contact with human tissues, therefore reducing contamination. This allows doctors to perform hysteroscopic procedures with superior visualization in an office setting without the need to schedule a hospital visit, reducing anesthesia while both detecting unusual tissues or growths and removing many of those tissues.


Startup TechWire 2017 Sponsorships Now AvailableThe UVision360 miniaturized camera uses state-of-the-art, high definition technology from the consumer and industrial worlds, not older, off the shelf medical tech. What makes the system unique is its all-in-one design, including the light source and fluid management, keeping costs under $6,000; larger scale hysteroscopy setups involve multiple components, software and maintenance programs which drive costs to anywhere between $45,000 - $60,000. More affordability means more minimally invasive hysteroscopies in primary physician offices, with faster diagnosis and treatment for patients.

“From a clinical perspective, we must create change in treating women. If we can give doctors a simpler and more cost-effective tool, then women can receive faster, less costly and potentially less invasive treatment for their diagnosis and subsequent treatment,” UVision360 CEO Allison London Brown said.

Joining the company last year as CEO, London Brown was attracted to the mission of the company which matched with her belief in developing products that make an impact on the lives of women, their physicians and the healthcare system. UVision360 is her second start-up in women’s health as a woman-led organization which presents some challenges.

Allison London Brown
“The statistics illustrate that there are less women CEOs, less women-led start-ups and that overall it is harder to raise funds as a woman,” she said. Many female founders are scientists or in a technical field without a commercial or financial background which may pose a challenge in getting investors to believe that she can take a product through development, launch, generate revenue and establish a good return on investment, London Brown explained. An additional challenge is truly experiential; one gender not understanding the problem or severity related to a product focused on another gender has made the sector less attractive for some investors.

“However, there is a resurgence in the market sector and gaps have been created that can intensify innovation with greater opportunities for women’s health products,” she said.

According to London Brown, the Triangle is an ideal place to develop women’s health products, with impressive science, open collaboration and a willingness to partner, resources for entrepreneurs, quality of life, and location near several VC, PE and angel hubs. UVision360 is leveraging several North Carolina companies to support its venture including manufacturing, legal services, and component manufacturing with an eye on market introduction of its system in the second half of 2017.

UVision360 will be participating in the CED Life Science Conference February 28 - March 1 in Raleigh. For more information on the event, visit cednc.org/LSC.

Startup TechWire | Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor StartupTechWire.com | startuptechwire@gmail.com