Brad Kugler Named CEO of Florida Software Startup Bringing Google Ads to Direct Mail

CLEARWATER, Fla. -- DirectMail2.0, a white-label software startup that seamlessly integrates digital services with traditional direct mail, announced that it has appointed Brad Kugler as chief executive officer. Kugler joins DirectMail2.0 after 26 years at Distribution Audio & Video, Inc., where he led the company from $2 million to $24 million in sales and onto the Inc. 5,000. He also serves as chairman of the Career Education Board for the Pinellas Education Foundation. His philanthropic work was recently recognized with the Chairman's Award for Outstanding Contributions to Education in Pinellas County.

Startup TechWire 2017 Sponsorships Now Available
"I'm excited to have Brad on board," said Joy Gendusa, Founder of DirectMail2.0. "DirectMail2.0 is expanding rapidly, and as more printers and mail houses start offering their clients integrated, trackable campaigns, it's only going to keep growing! Brad is exactly the right person to have at the helm, with his vision and track record of growth."

DirectMail2.0 provides printers and mailers with Google online ads, mail tracking and call tracking add-ons that ensure their companies are equipped to offer clients enhanced campaigns that the 21st century business world expects. The software comes ready to use and allows their clients (businesses of all sizes) to log in and see campaign results in real time.

And starting March 1, DirectMail2.0 partners are eligible for postage discounts up to 5%, so the company is expected to continue its fast-paced expansion throughout 2017 and beyond.

"This is exactly the kind of challenge I was looking for," said Kugler. "It's an honor to lead a company that not only offers a lifeline to direct mail companies, but ultimately helps businesses of all types to succeed and prosper with more effective marketing."

For additional information or to schedule an interview, contact

About DirectMail2.0:
DirectMail2.0 is a marketing company that gives printers and mail houses the ability to provide fully integrated campaigns to their small business clients. By adding mail tracking, call tracking and Google follow-up ads to traditional direct mail campaigns, DirectMail2.0 provides the seamless, multi-channel, completely trackable marketing today's business owners demand. Since beta testing began in 2012, DirectMail2.0 has run thousands of successful campaigns across more than 300 industries, and is now available as a white label product. Visit for more information.

Startup TechWire | Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor |