TechCrunch Announces Contestants for CES Hardware Battlefield 2017

LAS VEGAS -- TechCrunch today announced 11 contestants for its fourth Hardware Battlefield, taking place at International CES 2017 in Las Vegas. The Hardware Battlefield is part of TechCrunch’s Startup Battlefield competition and gathers newly emerging hardware companies to demo on a worldwide platform. Competitors have just minutes to pitch a panel of judges for a shot at a $50,000 prize, a Hardware Battlefield trophy and exposure at CES, as well as TechCrunch’s global audience.



David Menzies | 919-274-6862 Fiction Writer and Public Relations Consultant  | www.daviddeanmenzies.comFounders began submitting their hardware innovations this past fall in hopes of being chosen to launch at one of the biggest consumer electronics’ events of the year. To date, 623 startups have participated in Startup Battlefield and as a group raised more than $6.6 billion after appearing on the Battlefield stage.

Hardware Battlefield will take place in the entry hall to the Sands Expo at CES outside of the Eureka Park exhibition hall. Visitors can watch the competition live at 11am PT and 2pm PT on Thursday and Friday and the final round at 2pm PT on January 7th. At home, viewers can watch the event live on TechCrunch.com. The winner will be announced from the TechCrunch stage during a closing ceremony at 4pm PT on Saturday afternoon, January 7th.

“TechCrunch’s CES Hardware Battlefield is the ultimate platform for early stage hardware developers to launch their innovative products,” said Ned Desmond, COO of TechCrunch. “In addition to penetrating questions about their product and business model from an elite panel of judges, this competition serves as a venue to introduce up-and-coming technologies to consumers across the globe for the very first time.”

The list of Hardware Battlefield contestants for 2017 includes:

BLITAB
Bloomlife
Stratio
Japet
Matibabu
Munro Motor
Pillar Technologies
ShapeScale
SirenCare
SmartyPans
Venneos

Featured judges at the competition include:

Noramay Cadena - Co-founder & Managing Director, Make in LA
Jeff Clavier - Managing Partner, SoftTechVC
Helen Greiner - Founder and CTO, CyPhy Works
Dan Gilbert - Founder and Chairman, Quicken Loans and Founder and Principal, Detroit Venture Partners
Wendell Brooks - President, Intel Capital
Michelle K. Lee - Director - U.S. Patent and Trademark Office
Greg Revelle - CMO, Best Buy
Ken Washington - VP of Research, Ford

About TechCrunch
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products and breaking tech news. The TechCrunch community includes more than 20 million friends and followers on Twitter, Facebook, LinkedIn, Google and other social media. TechCrunch is a subsidiary of AOL.

Startup TechWire - Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor StartupTechWire.com | startuptechwire@gmail.com | www.daviddeanmenzies.com