Contactually Prepares Expansion to Relationship Platform Offering to Include Predictive Analytics

WASHINGTON, D.C. -- Contactually, a growth-focused business relationship management platform, is proud to announce today a big step forward in intelligence-driven agent productivity by unveiling a partnership with market leader This partnership will generate a new Contactually product, powered by First, that will give real estate agents unseen, proactive knowledge about their network and will automatically provide recommendations to users when a contact is likely to list their home in the next six months.  

David Menzies | 919-274-6862 Fiction Writer and Public Relations Consultant  | www.daviddeanmenzies.comContactually is a cloud-based relationship management tool that helps sales teams to nurture their most important leads. The new partnership with First - a platform that uses Artificial Intelligence to pinpoint when homeowners are most likely to move - will help real estate agents better respond to and manage clients needs.

“Our platform allows users to stay top-of-mind with their entire networks, resulting in more leads and referrals,” says Contactually co-Founder and CEO Zvi Band. “Agents want to ensure they are always building relationships with the right people, so being able to predict who is more likely to move is something we’ve always wanted to offer. With our powerful yet easy to use platform, users can automatically begin communicating with these contacts as soon as their moving intentions are predicted, keeping them many steps ahead of their competitors.”

This is the first of many initiatives involving artificial intelligence and machine learning that will further add value to Contactually’s customers, according to Band.

The new product from Contactually and First will regularly assess a real estate agent’s contacts in Contactually using a market-leading AI and machine learning platform, and then predict when a client is most likely  to move. The business or agent will be automatically notified, enabling rapid and personalized communications to best meet the client’s needs.

The real estate sector is a crowded one, with more than two million licensed real estate agents in the United States. In 2015, just over five million homes were sold, meaning that - on average - real estate agents were only able to sell three houses that year. This partnership will help users get ahead of competitors by keeping them ahead of their rivals.

“This is important because it helps agents to not lose opportunities within their network,” Band continues. “They lose opportunities because they are generally not in regular touch with their networks. This platform enables them to be made aware of opportunities, and respond proactively.”

Mike Schneider, the CEO of First, adds, "First and Contactually both believe real estate runs on relationships. It's incredibly rare to find companies on the same mission with complementary products. We couldn't be more excited to pair the best mover intelligence with the best relationally-focused CRM to help agents win more listings."

Contactually is a leading provider of relationship marketing software for businesses, that helps users develop and strengthen authentic, long-lasting relationships. In simply minutes a day, the firm’s easy-to-use platform enables genuine, personalized engagement to generate more business. Proudly located in Washington, DC, Contactually employs approximately 70 people and has raised 12 million in capital to date from Grotech Ventures, Rally Ventures, Bull City Venture Partners, Middleland Capital, and others.

ABOUT FIRST is a predictive analytics platform that helps realtors to be up to four times more efficient at winning listings from their network. Over 70 percent of the industry's transactions are generated through personal relationships and referrals, but that has historically been difficult to scale. First combines the power of predictive intelligence and and relational marketing to address this need, helping agents reach the right people at the right time in order to win more listings.

Startup TechWire - Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor | |