PR Measurement Heats Up as TrendKite Closes $16 Million Fundraise

AUSTIN, Texas -- TrendKite, a PR analytics company for agencies and corporate brands, has closed a new round of funding, bringing their total to over $35 million dollars within the past two years, proving the overwhelming need for a new approach to PR measurement. Having established a firm presence in the media monitoring market, TrendKite is rapidly building out proprietary technology and data assets that will establish it as a significant player in the marketing technology space. Given the lack of credible marketing technology companies focused on earned media, and the growing importance of performance driven PR, this is a logical next step for TrendKite.




“This fundraise is about accelerating our company growth,” said TrendKite CEO Erik Huddleston, “while increasing R&D to fuel our product roadmap and launches, and continuing to increase our market share in a $32B marketing technology market.”

The willingness of investors to inject money into TrendKite is driven by strong company metrics including the doubling of their customer base every 6 months, which has led to the growth of revenue topping over 500% in the past year.

And investors aren’t just contributing funds; Jeffrey Diehl, managing partner of top private equity firm Adams Street Partners, will join the board. “TrendKite has built a rapidly growing company by focusing on what matters – developing a product and a culture focused on solving the problems faced by their customers,” said Diehl. “I look forward to partnering with Erik and his terrific team as they invest heavily to solve the future problems faced by their target market.”

TrendKite is also attracting more than the attention of venture capitalists. As a continuously recognized company in the booming startup tech scene of Austin, they have also built a reputation for an incredible place to work, almost tripling their employee base in the past 12 months. And with benefits such as a stocked kitchen, gym memberships, downtown parking, and even student loan assistance, TrendKite continues to attract and hire some of the most talented minds in tech.

About TrendKite
Founded in 2012 in Austin, Texas, TrendKite provides comprehensive PR software to agencies and corporate brands to help measure and analyze the impact of their PR efforts across multiple channels with minimal effort. With TrendKite, customers can focus on quality, high-value media coverage rather than just quantity.

For more information, visit www.trendkite.com or contact them at office@trendkite.com.

Startup TechWire - Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor StartupTechWire.com | startuptechwire@gmail.com | www.daviddeanmenzies.com