Figo CEO Brings Pet Insurance Into the 21st Century

CHICAGO, ILL. -- Taking care of man’s best friend has gone digital with the first entirely online pet insurance company to utilize cloud-based technology. Figo Pet Insurance is a breakthrough, web-based insurance company that offers convenience and peace of mind all through one’s smartphone. Rusty Sproat founded the brand in 2015 with the idea of transforming the pet insurance industry from the ground up.

“The advent of modern smart technology—the digital transformation—changed everything in terms of speed and accessibility,” explains Sproat. “We could make appointments, find doctors, and get instant access to our own medical records, but for some reason the pet industry was lagging far behind.”

Sproat spent his early years in property development and management, spearheading his own real estate company Sproat Group, Inc. After selling Sproat Group, Inc., Rusty turned his focus to insurance as an owner and broker of three agencies throughout the Chicagoland area. Inspired by Buster, his loyal 11-year old Boston Terrier who lives with Lyme disease, Rusty launched Figo, the first technology-based pet insurance company.

Figo serves up versatile pet insurance plans alongside a handy app. With the app, owners are able to quickly and easily submit claims, view medical records, find vets in seconds, and even locate their pets using Figo’s tracking tags.

Their out-of-the-box approach has been picking up media attention, including Bloomberg News, the Chicago Tribune, CNBC, and NBC; and was highlighted at 2016’s Dreamforce conference.

Dreamforce is the world's largest software conference that takes place annually in San Francisco. This year they asked Figo to share their experience on a panel as well as part of their inspirational, entrepreneur-focused Startup Valley.

“Being a part of Dreamforce really brought this whole journey home for us,” said Sproat. “Our goal was to disrupt the insurance status quo, and we’ve done so in a way that’s attracting the attention of other entrepreneurs, millennial’s, and the world’s pet owners.”

Born out of 1871, the Chicago based entrepreneurial hub for digital startups, Figo is the first lifestyle and technology brand to meet the demands of the 21st century pet owner. Their innovative insurance system melds cutting edge cloud technology with affordable coverage in a handy new app. They’ve been featured in Crain’s Chicago Business, Bloomberg, the Chicago Tribune, and on NBC. They also earned the SMA Innovation in Action Award in 2016.

Startup TechWire - Reporting on business, innovation, and education for America's vibrant startup community | David Menzies | 919-274-6862 | Writer and Public Relations Consultant | Editor | |