Holistic Health Startup Raises $800K from North Carolina Investors

RALEIGH, N.C. -- Vital Plan, a natural health and wellness company, has announced the successful close of an $800,000 seed round funded by North Carolina investors including Burt’s Bees General Manager, Jim Geikie, and Seventh Generation CEO, John Replogle. The investment will go toward product development, new hires, strategic marketing and innovative technology platforms to support Vital Plan’s accelerated growth.



David Menzies | 919-274-6862 Fiction Writer and Public Relations Consultant  | www.daviddeanmenzies.com
“In my opinion, entrepreneurs are best positioned to create innovative solutions for current healthcare challenges,” says Replogle. “Vital Plan has built an attractive economic engine that enables them to drive change and lead the way forward.”

Vital Plan was founded by North Carolina physician Bill Rawls, MD, and his daughter, Braden Rawls, to bring transparency and credibility to the $100 billion natural products industry that is known for deceptive labeling, false claims, and low-quality ingredients. This is accomplished by providing guided educational wellness courses, health coaching, and physician-formulated supplement protocols. In the past year, Vital Plan has doubled revenue and grown from four to 13 employees.

“We’re excited to have the support of industry leaders in consumer products and healthcare,” said Braden Rawls, CEO and co-founder of Vital Plan. “Their experience and insights have been invaluable as we have set up to expand the reach of our product.”

Vital Plan is a certified B Corporation®, which provides third-party verification of their commitment to doing business with integrity and operating with a triple-bottom line approach to business: profit, people, and planet. They are the first supplement company in North Carolina, and one of 20 wellness companies worldwide, to achieve B CorpTM status.

The Center for Disease Control and Prevention (CDC) states that more than half of US adults use dietary supplements, including multivitamins, minerals, and herbs. The global nutraceutical market is forecasted to reach $107 billion by the year 2017, up from $96 billion in 2012 (Persistence Market Research, Addie Thomas). Growth drivers for the nutraceutical industry include the aging US population, increased consumer awareness for preventative healthcare, and the rise of the self-directed consumer.

Vital Plan is well positioned to serve this market with a dependable supply chain for manufacturing top-quality products and a robust online presence that readily attracts new customers. Vital Plan will continue to accelerate growth with a focus on building comprehensive wellness programs and a line of top-quality natural products.

“Time is money in the conventional health system, and this time-intensive holistic approach runs counter to traditional methods,” says Dr. Bill Rawls. “This is especially problematic for chronic disease sufferers looking for guidance on making proactive changes. Vital Plan solves this problem by using technology to provide trusted wellness support in a more cost-efficient way.”

About Vital Plan
Vital Plan is a North Carolina-based, e-commerce wellness company that supports people in achieving their health goals through the use of guided online wellness courses, health coaching, and physician-formulated natural supplement protocols.

The company was launched in 2012 by Braden Rawls and her father, Dr. Bill Rawls, a board-certified physician who suffered from Lyme disease and fibromyalgia for many years. After a decade of research and personal experience, Dr. Rawls discovered natural solutions to regain his health and his life, which he then used to help others overcome health challenges in the same way. All Vital Plan products are manufactured in the US. For more information, visit vitalplan.com/about.

About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business. For more information, visit www.bcorporation.net.

David Menzies | 919-274-6862 | Writer and Public Relations Consultant  | Editor CarolinaTechNews.com | info@carolinatechnews.com | www.daviddeanmenzies.com