NC Hosting First-Ever Beer Marketing and Tourism Conference in 2017

ASHEVILLE, N.C. -- The first-ever Beer Marketing & Tourism Conference will take place March 28-30, 2017 in Asheville, North Carolina. Beer and tourism industry leaders from throughout North America and beyond will gather for three days of education, discussion, and networking. Asheville and North Carolina are natural hosts for this conference. The city is known for its beer scene, with more breweries per capita than any other U.S. city, according to ExploreAsheville. The city has its own brewers association, the Asheville Brewers Alliance, with 36 brewery members. Additionally, three national craft beer players (Sierra Nevada Brewing, Oskar Blues Brewing and New Belgium Brewing) have all established major facilities in the area.

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BeerMoreover, on a state level there is strong support for the local beer industry in general and beer tourism in particular. “The craft beer industry is an important driver of economic development in North Carolina. Home to more than 170 breweries, more than any other state in the south, the industry supports 10,000 jobs statewide and has an annual economic impact of $1.2 billion to our state,” explained Christopher Chung, CEO of the Economic Development Partnership of North Carolina, which oversees tourism marketing for the state.

“Hosting the first-ever Beer Tourism & Marketing Conference here in our state allows us to showcase what makes North Carolina a major destination for not only beer tourism, but also craft breweries looking to expand or relocate on the East Coast,” continued Chung.

Nationwide, beer marketing and beer tourism have become increasingly critical to the craft beer industry. With craft beer having grown 12.8 percent by volume in 2015 on top of 18 percent growth in 2014, according to the Brewers Association trade group, craft breweries have often simply sold out their production with little marketing. However, with over 4,400 breweries now in the United States, both retail shelf space and tap room visitors are harder to come by.

“The Beer Marketing & Tourism Conference provides factual, concrete advice for breweries looking to improve their marketing and for all beer and tourism industry players to improve their beer tourism offerings,” said conference organizer Allan Wright, president of Zephyr Conferences.

“Beer tourism is booming but also becoming more critical as tap room sales provide much higher margins to breweries while beer tourists fill beds and restaurant seats in areas successful attracting visitors.”

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David Menzies | 919-274-6862 | Writer and Public Relations Consultant  | Editor | |