Q&A: Precision Marketing Partners

RALEIGH, N.C. -- Changes in healthcare coverage along with medical advances in human and animal health have affected providers in numerous ways, such as increasing the need to communicate to patients and other stakeholders. Precision Marketing Partners, a full service marketing firm specializing in the medical and healthcare industry, has been in the weeds helping their clients find new and better methods of sharing important information and reaching new audiences. CarolinaTechNews reached out to President/Creative Director Greg Fawcett to find out more about the services his company is providing.

Q: When was your company founded and why?
A: Founded in 2011, Precision Marketing Partners was founded to partner with high touch service industries, such as medical practices, attorneys and veterinarians, in their marketing efforts, acting as the marketing arm for their company. We fulfill the role of many positions at a fraction of the cost, ie: marketing director, web designer, graphic designer, copy writer, photographer, videographer, SEO specialist, business management consulting, and more. The cost of one employee to act in any one of these roles would be more costly. So the value we bring to the table is quite substantial.

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Q: Where is your HQ and how many employees do you have?
A: Holly Springs, NC. We have two full-time partners,  plus six-to-ten contractors that fulfill our virtual agency model, keeping cost down and passing savings on to our clients.

Q: What are your company’s core products or services?
A: Marketing services

Q: What differentiates you from competitors? 
A: We truly partner with our clients and become an active role in their business.

Q: Who are your customers?
A: Service industries that have a high touch with their clients/patients

Q: What problems does your company solve?
A: We provide clients with the ability to have a marketing department at the fraction of the cost.

Q: Please share any examples of situations where your products or services achieved a positive result for clients.
A: All of our clients enjoy very high organic search results in Google and other search engines. We take the approach of starting with a strong brand and build everything on top of that. So our clients get long-lasting benefit of being known in their community for who they are and the services offered. We continue to build branding awareness, content and marketing processes over time as an ongoing process to make clients top of mind when a need arises for their service. We have not lost a single client since our start and most of our clients would tell you that they couldn't operate without us.

Q: What makes your company relevant to the future of your industry?  
A: There is always a need for companies to brand themselves and rise above all of the "noise" that we have in this age of technology.

Q: Where can people go to find out more information?
A: http://www.pmpnc.com