NXP Smarter World Tour Hits Raleigh

RALEIGH, N.C. -- Data4Decisions Conference and Exposition – a leading data conference being held this week at the Raleigh Convention Center – will feature the NXP Smarter World Tour, bringing the Internet of Things (IoT) to life with more than 180 demos. The Smarter World Tour is a 36-ton, three-level, fully-mobile semi-truck, that turns into a spacious mobile tradeshow at every stop and allows visitors to discover technologies and products driving the IoT today and connected products of tomorrow, from the world’s smallest microcontrollers to the most complex networking infrastructure.


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NXP engineers are on-hand to guide groups and demonstrate data aggregators, ADAS, wearables, medical sensing, RF solid state cooking, myoelectric gesture recognition, and more.

“NXP is excited to include Data4Decisions as part of our Smarter World Tour,” says John Dixon, head of global marketing and communications for NXP. “Raleigh is a leading IoT hub and our goal to engage with customers, partners, universities and communities to discover the depth and breadth of innovative solutions and technology aligns perfectly with those of Data4Decisions.”

“Having NXP at Data4Decisions to demonstrate the practicality and vision of IoT dovetails nicely with our conference program,” says Dennis Edwards, president and chief executive officer of the Greater Raleigh Convention and Visitors Bureau. “Attendees will walk away with practical knowledge as well as the extra ‘wow’ factor of seeing and touching real IoT devices and systems.”

Data4Decisions draws executives and decision makers from a wide range of industries, including financial services, life sciences, smart energy, economic development, government and healthcare. Bringing together these interdisciplinary specialties encourages cross-industry collaboration as well as sharing of best practices and strategies. New for 2016, the conference will feature sessions designed to address the most pressing data challenges of business leaders, spread across ten different tracks focusing on a wide swath of subjects from increasing profitability to acquiring the best talent to detecting threats and managing risk.

In addition to gathering leaders in innovative analytics, business intelligence and data management solutions, Data4Decisions will hold panel discussions on varied topics ranging from how the craft beer industry uses data to keep a competitive edge to extracting key data from health records.

Unique to professional gatherings, Data4Decisions brings together C-level decision makers, pioneering data professionals, government leaders and other industry experts to present interactive panel discussions and case studies citing specific examples from the industries that are leading the Big Data movement.

The second annual conference enjoys support from the Greater Raleigh business community and co-chairs, Adrienne Cole and Lee Anne Nance, are prominent members of the Raleigh and Research Triangle region. Cole is executive director at Wake County Economic Development and Nance serves as chief operating officer at the Research Triangle Regional Partnership.

Sponsors for this year’s event include: Grant Thornton, Hortonworks, Datameer, RTI, Cspring, CapTech, HPCC Systems, Wake County Economic Department, Sisense and Cloudera.

For more information about attending or partnering with Data4Decisions: www.Data4DecisionsEvent.com.

About Data4Decisions
Data4Decisions Conference and Expo is an annual event held in Raleigh, N.C. that goes beyond the technical aspects of Big Data. Designed to equip C-level decision makers with critical tools and knowledge to use data and analytics effectively, the event provides the tools, resources and expertise needed to optimize data usage to make the most strategic, data- informed decisions possible. Data4Decisions is produced in partnership with the Greater Raleigh Convention and Visitors Bureau and the Raleigh Convention Center, intending to showcase the Research Triangle Region as the U.S. epicenter for data science.

For more information: www.Data4DecisionsEvent.com.