Red Hat Survey: Mobile Investments Are Paying Off

RALEIGH, N.C. -- Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open source solutions, has announced results from a recent mobile measurement survey, which revealed that 74 percent of respondents whose organizations use key performance indicators (KPIs) to some extent to measure mobile application success are achieving positive return on investment (ROI), demonstrating that prior investments in mobile have paid off. Red Hat’s mobile measurement survey revealed that 85 percent of organizations are using KPIs to measure mobile app success, while nine percent use other means and the remainder are not measuring mobile success at all.


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Red Hat's mobile maturity survey found that 52 percent of respondents claim to have a fully implemented mobile app strategy and 90 percent plan to increase mobile app development investments in 2016. Of those with a fully implemented mobile app strategy, 96 percent use KPIs to measure app success. Red Hat commissioned Vanson Bourne to poll the views of IT decision makers from 200 private sector organizations with at least 2,500 employees across the U.S. and Western Europe regarding mobile app development, including obtaining a better understanding of how respondents with a mobile app strategy evaluate the success of mobile app programs through KPIs. Key insights include:

Respondents recognize the need to track mobile effectiveness and the majority (85 percent) are doing so using KPIs to some extent. Of these respondents that use KPIs, U.S.-based respondents are more likely to report positive ROI (79 percent) than those based in Western Europe (68 percent). Just four percent of respondents claimed a negative ROI from their mobile app programs, and one in six (16 percent) reported zero ROI. Additionally, seven percent of organizations do not know the level of ROI their organizations are achieving.

Manufacturing, telecommunications and construction are achieving the most mobile app success. Of respondents whose organizations are measuring mobile app success with defined KPIs, manufacturing, telecoms and construction industries saw the most positive ROI:

    Manufacturing – 92 percent
    Telecoms – 83 percent
    Construction – 83 percent

This was followed by:

    Retail – 76 percent
    Distribution and Transportation – 75 percent
    Business Services – 71 percent
    Financial Services – 69 percent
    IT – 66 percent
    Chemicals and Pharmaceuticals – 56 percent

Responsibility for mobile app success measurement is poised to shift in 2016. Today, 72 percent of respondents from organizations currently tracking KPIs believe senior IT heads and their managers are primarily responsible for tracking the success of mobile app development, while 17 percent believe this responsibility lies with line of business (LOB) heads, and 11 percent claim it is the responsibility of the organization's chief or head of mobility. In the next year, however, respondents see this shifting, with 43 percent of respondents saying they believe the primary responsibility will stay with senior IT heads, 42 percent placing it on LOB leaders, and 14 percent to the head of mobility.

Methodology and Demographics
Red Hat, Inc. commissioned Vanson Bourne to poll the views of IT decision makers from 200 private sector organizations with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.

About Red Hat, Inc.
Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As a connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Learn more at http://www.redhat.com.