Electrolux® Adds Lithium Ion Technology to Popular Ergorapido® Vacuum Line

CHARLOTTE, N.C. -- Electrolux is pairing superior function with contemporary form in its latest Ergorapido® 2-in-1 cordless stick vacuum, launching this spring. With a sleek style, meticulously engineered design and technologically advanced Lithium TurboPower battery, the Ergorapido Lithium Ion Brushroll Clean™ Xtra delivers an effortless clean with high power performance both on and above the floor.


"We know that lithium ion technology offers the cleaning power consumers need to keep all their homes' surfaces clean," said Kerstin Peterson, vice president of marketing at Electrolux Small Appliances, North America. "This is why we've added the Lithium TurboPower Battery and other advanced features to the already hugely popular Ergorapido platform, while maintaining the ease of cleaning and sleek, compact design that people already love."

The Ergorapido Lithium Ion Brushroll Clean Xtra includes:

14.4V Lithium TurboPower Battery - Designed to master bare floor cleaning, the Ergorapido Lithium Ion Brushroll Clean™ Xtra features a high-performance 14.4V Lithium TurboPower Battery that provides greater power, longer battery life and sustained run time -- and charges four times faster than its predecessors. The vacuum's powerful cleaning performance easily travels from room to room and can be ready to clean at a moment's notice, even if the vacuum was stored off its charger.

Brushroll Clean Technology® - Thanks to Electrolux's self-cleaning brushroll, there's no need to manually clean a clogged vacuum brushroll again. To activate the technology, simply press the pedal for several seconds while the vacuum is running. Tangles are immediately removed and whisked directly into the dust cup for hands-free, no mess maintenance.

Cordless 2-in-1 Bare Floors Cleaning - The Ergorapido Lithium Ion Brushroll Clean Xtra features a unique two-vacuums-in-one design. As a stick vacuum, its 180 degree EasySteer™ maneuverability allows the head of the vacuum to turn smoothly and move easily, while its self-standing, cordless design gives homeowners the freedom to move about the house effortlessly as they clean. In addition, the vacuum's DustSpotter LED lights provide easy cleaning in hard-to-reach and dark places. When it's time to tackle chores above the floor, an integrated handheld unit can be detached instantly to reach hard-to-clean upholstery, countertops and crevices.

"More than ten million Ergorapidos have been sold since Electrolux pioneered the cordless vacuum category in 2004, in part because of the constant innovation in our cleaning technologies," said Peterson. "The Ergorapido Lithium Ion Brushroll Clean Xtra brings the latest technologies together in one vacuum that will masterfully clean on and above a homeowner's bare floors, easily free itself of brushroll tangles and recharge quickly to do it all again."

The Electrolux Ergorapido Lithium Ion Brushroll Clean Xtra vacuum will be available in April 2015 at home centers nationwide including Lowe's, Best Buy and Meijer for $149.99. For more information on other Electrolux products, visit www.electrolux.com or call 1-800-896-9756.

About Electrolux Small Appliances North America
Electrolux Small Appliances North America (ESA-NA) leverages consumer driven insight to manufacture and market innovative small appliances for the home. The company markets floor care products to consumers under its well-known Eureka and Electrolux brands and sells high-quality commercial products under its Sanitaire brand name. It also offers central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). ESA-NA is based in Charlotte, N.C., and is a part of The Electrolux Group.  Visit http://www.electroluxappliances.com/, www.eureka.com, www.sanitairecommercial.com or www.beamvac.com for more information.

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