CBC New Media Releases Redesigned WRAL News App

RALEIGH, N.C. -- The most popular local news app in the Triangle area gets a major revamp today, as CBC New Media Group releases a new version to Apple iTunes and Google Play stores. The redesigned mobile app, which has been downloaded more than 250,000 times, includes capstone features such as WRAL News’ award-winning coverage of local news, weather, sports and politics.

NCTechNews is published by Innovative Public Relations, Inc. (www.innovativepublicrelations.com), a Research Triangle-based consultancy providing PR and media relations services to help clients achieve their business development and organizational goals. NCTechNews supplements quality reporting provided by respected media outlets throughout North Carolina and the United States.

It also includes a host of new features designed to deliver a better user experience. They include:

·         Easier access to live video streams, including all WRAL newscasts
·         Enhanced push alerts that take users directly to the corresponding story
·         Location-aware Weather section that defaults to your current location
·         Option to store forecasts and conditions for multiple cities
·         Customizable push alerts -- choose from breaking news, weather and video alerts  -- so you only get the alerts you want
·         Story comments inside the app
·         Larger Doppler animations
·         Continuously updated traffic video along the Triangle’s busiest highways

Also new in this update to WRAL’s most popular branded app: the option to customize the page that is shown when the app first starts - a feature that is unique to WRAL and not available within any other local news app currently.

“With the explosive growth in mobile usage, it is critical to provide an app that takes advantage of the user’s location and mobility,” said WRAL.com General Manager John Conway. “The new app emphasizes weather, traffic, live sports scores for users on the go, while also offering them more customization options.”

The time and resources invested in the production of this new iteration of the WRAL News app were made locally - and in-house - by CBC New Media Group’s own technology team. “Given the maturity of today's cross-platform development tools, it has become more cost-effective to build mobile apps. It is no longer necessary to have separate developer teams for Android and iOS, and it's now possible to leverage the same skillsets we use for development of sites like WRAL.com to build compelling mobile apps,” offers Jason Priebe, director of technology. “Building and maintaining the code in house gives us a much higher level of flexibility in terms of meeting our end users' needs.”

The WRAL News app is available for free to iOS users at http://bit.ly/WRALNewsiTunes. For Android users, free download of the app is available in the Google Play store at http://bit.ly/WRALNewsGooglePlay. Users who already have the WRAL News app installed should be prompted to download an update, which will overwrite the old version of the app with the new one. The new app icon reads “WRAL News APP.” The old version says “WRAL News Mobile.”

Additional free apps, including the WRAL Weather Alert app and WRALSportsFan app, can be found in the app stores and on the mobile download page of WRAL.com: http://www.wral.com/mobileapps

About CBC New Media Group
Locally owned and operated by Capitol Broadcasting Company, Inc., headquartered in Raleigh, NC, CBC New Media Group, LLC builds and operates digital news and information platforms. The company delivers rich, locally-oriented content and sales and marketing solutions on desktop browsers, tablets and mobile phones.

The flagship property, WRAL.com, delivers more than 100 million page views to more than 4 million unique visitors each month. Local and international news, up-to-date weather, sports, business, traffic and entertainment. The site has one of the highest market penetration rates among all media sites in the country, reaching more than half of adults at least once a month.

Learn more at CapitolBroadcasting.com/divisions/digital-media/cbc-new-media-group/.