Netsertive Launches Innovative Fixed Operations Solution for Automotive Industry

MORRISVILLE, N.C. -- Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced the introduction of its Fixed Operations solution for automotive dealerships. Netsertive’s Fixed Ops solution harnesses the collective digital marketing insights of its national dealership network to help individual dealers maximize Service Department profits and reclaim local market share from independent service shops.

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“The NADA has estimated Fixed Ops to be a $310 billion dollar business, yet dealerships have captured less than 27 percent of the market,” said Tim O’Rourke, Director of Automotive, Netsertive. “Launching a dedicated digital marketing effort around Fixed Ops is essential if dealers hope to compete with independent service shops for local customers.”

According to the National Automobile Dealers Association, Service and Parts make up 54 percent of the average dealership’s net profits, yet only receives three percent share of voice on its website. This oversight is costing dealers over $225 billion in lost market share each year. Netsertive’s Fixed Ops solution helps dealers capture the more than 525,000 new customers performing 70 million Google searches for local parts and service providers each month. Armed with Netsertive’s proprietary data intelligence engine, dynamic Fixed Ops landing pages and high-quality marketing content that is easy to update with promotions and seasonal offers, dealerships can quickly and cost-effectively reclaim local customers.

Additionally, Netsertive partners with dealers to ensure they reach their goals by facilitating on-going communication between dealers and Netsertive’s experts. As a Google Premier SMB Partner, Netsertive delivers industry-leading results, helping dealers to maintain strong ad positions in their campaigns and at least 70 percent share of voice in order to maximize their results.

“Our Service Department is the profit center of our dealership,” said Jay Mattero, Fixed Operations Manager, Dan's Jeep Chrysler Dodge, Inc. “With Netsertive’s Fixed Ops solution, we can easily find customers searching for parts and services online and drive them back to our website and into our service lane.”

To learn more about Netsertive’s Fixed Ops solution, please visit: www.netsertive.com/fixedops