Global Media Strategies Publishes New Blog Post on Best Way to Reach Passive Audiences

RESEARCH TRIANGLE PARK, N.C.--Innovative PR, media relations, and online publishing consultancy Global Media Strategies (www.gmsinnovate.com) is continuing to share best practices on publicity and branding with the new blog post "Reach Your Passive Audience" available online at www.gmsinnovate.com/services/blog. The new article is the latest in a series of blog posts by veteran communicator David D. Menzies containing insights and information for communication professionals and business leaders looking to deliver strategic messaging to prospects and customers. In his latest piece, Menzies helps readers understand how to capture the interest of today’s consumers in the face of their ability to drown-out advertising messages. The article joins recent blog posts on the power of public relations to drive international policy; how to deal with challenges brought on by the death of traditional media; how to react to negative online feedback; and ways of using tradeshows to attract media attention.


Global Media Strategies helps gain traction in major media outlets in print, electronic, television and radio for clients, enabling them to differentiate themselves from competitors; communicate value propositions; and provide easy access to products and services.

Global Media Strategies provides PR and media relations services to small startup operations and large established companies, giving each client premier service and individualized attention, regardless of size, industry, or type of services required. The types of clients serviced include Clinical Pharmacology; Healthcare Technology; Pharmaceutical Manufacturing; Analytical Instrumentation; Biomedical Product Manufacturing; Pharmacovigilance; Intellectual Property Law; Information Technology; Product Design and Engineering; Software; Retail; and Nonprofit.

For more information about Global Media Strategies, visit www.gmsinnovate.com.

About Global Media Strategies
Global Media Strategies is an innovative PR, media relations, and online publishing consultancy specializing in getting businesses and organizations in front of target audiences. We use proven effective communication tools and methodologies to increase brand awareness and drive sales for clients in new and emerging markets. Global Media Strategies operates out of the technology-rich Research Triangle Park region of North Carolina, USA, a hotbed of innovation and economic growth, and home to some of the leading life sciences and technology firms in the world. For more information, visit www.gmsinnovate.com.